As a popular jewelry, silicone wristband is deeply loved by the public. We often see the various crowds wearing a variety of custom silicone wristbands. And these silicone wristbands are so popular mainly because they’re economical, practical, versatile, colorful and very fashionable. Therefore, there are a wide variety of  silicone wristbands in the market, if you want to make your silicone wristbands stand out in the market, you need to do more detailed works.

First of all, the market positioning of the custom silicone wristbands;

The so-called market positioning is to define the consumer market which the customized wristbands will be faced to, and then, according to these conditions to purchase raw materials, confirm the structures and the technologies which will be used to.

In simple terms, the primary considerations of custom-made silicone wristbands are the cost and process, the silicone raw material and the production process are the keys. Silicone raw material is extensive uses and wide varieties, while silicone is the general name for all silicone materials, we should choose the appropriate silicone material according to the market position of the silicone wristbands, facilitate the material cost control.

For example, food grade silicone raw material uauslly used to make tableware, toys for kids and so on; Medical silicone raw material often used to making Medical apparatus and instruments; but such kinds of silicone materials for the production of custom silicone wristbands are undoubtedly very expensive, and consumers will be difficult to accept. Therefore, the selection of raw material in making silicone wristbands should pay more attention to following elements: environmental protection, no irritating smell, wear resistance, long service life, good resilience and so on. Of course, you also can choose such kind of expensive materials to make wristbands for some certain market if there is such demand.

So, this called “ choose material based on market demands”.

As to the production process, if the wristbands are positioned at the low end, they will be difficult to achieve an overly complex structure and process.

For any product, we must find the right consumer market, as the saying goes”the remedy to the case, just have curative effect”, to find the right positioning for their own silicone wristbands is this point.

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Secondly, whether the manufacturers of the silicone wristbands have a strict quality evaluation standard;

Quality assessment, we can be divided into two aspects to confirm;

  • Quality Control of materials;

To understand the silicone material used in your silicone wristbands, no pungent smell, compliant with ROHS standard; In addition, heat resistance, tensile strength, aging time and so on, which affect the overall quality of silicone bracelet, is also a customer care.

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  • The hardness of silicone wristbands

The quality standard mainly lies in the hardness of the product, the tensile strength and so on; The hardness of silicone material is generally between 30 to 80 degress, less than 30 degree of silicone material is beyond the scope of solid silicone process; while the silicone at 80 degree or above, it will become harder and harder, which may not be suitable for making bracelets. For the hardness requirement of silicone wristbands, it can be mixed between 30 and 70 degree, too hard or soft, they will be not easy to wear, and will be uncomfortable.

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  • The tensile strength and springback strength

The tensile strength and springback strength are two different properties of silicone wristbands, also related to the hardness of the material, these should back to the introduction of the silicone raw materials, we have a little hint here.

But we must understand the key to quality of silicone wristbands depend on the two kinds of properties. Silicone wristbands with well tensile strength and springback strength are not easy to deform, long service life, don’t affect the appearance and wearing. On the contrary, they will be easy to deform, short service life, affect the appearance, difficult to wear, which will be not popular with customers.

Picture source from:

http://crsilicon.com/images/custom-service_21s.jpg

Whatever the product is, we need to learn how to control costs reasonably and ensure the quality at the same time. As the result, products can be accepted and recognized by the broad masses of consumers, this is an everlasting truth. Although it is a small decoration, we also need to have strict quality control, high quality and affordable goods, how can not be loved by the public and chase after it?

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