Custom Pins Guide: How to Make Enamel Pins Online

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Lea Alber

February 6, 2026
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What are Enamel Pins? An enamel pin is a type of pin made by carving grooves into the metal surface and then filling it with different colored enamel pigments. Finally, it is baked at high temperatures to create a brightly colored, wear-resistant, and fade-resistant surface.

Enamel pins are divided into two types: soft enamel and hard enamel. The most fundamental difference between the two types of pins is the surface of the pin. The surface of soft enamel is uneven and has a sense of lines, while the surface of hard enamel is the opposite and has a flat surface.

I. Why make enamel pins?

For individuals and organizations alike, pins hold diverse meanings. For individuals, enamel pins are an important medium for personal expression. Unique designs and different placements of pins showcase individual tastes and interests. Enamel pins are compact, delicate, and easy to create. For organizations, they are precious and memorable tools for commemorating special occasions. Furthermore, when printed with a company logo, they become a perfect promotional tool with commercial value.

II. How to make enamel pins?

To help you make better pins, the following guide is for your reference to help you make the perfect pin.

 

Step 1- Determine the pin's purpose

Step 2- Design artwork preparation

Step 3- Select the enamel type

Step 4- Decide on Size, Shape, Material, and Featured Options

Step 5- Select the Right Pin Backing

Step 6- Personalized packaging selection

Step 7- Calculate the Cost and Place Your Order

custom pins

Step 1- Determine the pin's purpose

The first step in pin customization is to clearly define its purpose—the person, context, and meaning.

Pins have numerous usage scenarios, but they can be categorized into functional and emotional/decorative.

Use scenarios for functional pins:

 
    ● School and club pins: Used to identify grade, class, or club.

    ● Military pins: Used to indicate military status and authority.

    ● Exhibition pins: Used to indicate status and employee identity.

    ● Non-profit organization pins: Used to indicate identity and attributes.

 

Use scenarios for emotional/decorative pins:

 
    ● Anniversary pins: Used to commemorate important moments.

    ● Fan pins: Used to express personal support and affection.

    ● Artist pins: Used to express appreciation for an artistic style.

    ● Travel pins: souvenir pins.

 

The purpose of the pin will affect its design, so after confirming the theme of the pin, the design of the pin will come into play. Here are some other key factors to consider.

 

1. Different functional requirements influence design elements.

     ● Identification pins: Ensure clear text and logos, and avoid excessive patterns.

     ● Decorative pins: Emphasize pattern and color, emphasizing personalization.

2. Frequency of use: Influences type selection.

     ● Long-term wear: Hard enamel brooches with a smooth surface are generally chosen; polished brooches are more wear-resistant.

     ● Short-term wear: Soft enamel brooches are generally chosen for their vibrant colors and lower cost.

3. Environmental requirements influence material selection.

     ● Outdoor pins: Choose waterproof and fade-resistant electroplated pins.

Step 2- Design artwork preparation

The second step in making a pin is to design the pin artwork, which is mainly divided into two types: self-design/design with the help of a designer.

 

The #1 Method: Independent design - suitable for people who have ideas and creativity and can operate design software, but it has a certain degree of difficulty.

1. Collect and prepare design elements: Confirm the emblem's design elements, colors, and composition.

2. Select design tools:

    ●  Professional design tools: Adobe Illustrator, Sketch, CorelDRAW, etc.

    ●  Entry-level design tools: Canva, Figma, etc.

    ● Online design tools provided by pin manufacturers, such as GS-JJ and Pin People, often offer a large number of free design templates.

    ● AI software: After absorbing a design idea, AI software can quickly generate an image and allow for multiple modifications and additions. While easy to use, it may require manual adjustments to achieve a satisfactory image.

3. Manufacturers accept design artwork sent in EPS, AI, PDF, JPG, JPEG, GIF, PNG, BMP, and TIF file formats. You can also send vector format and AI files to ensure the clarity of the image.

 

The #2 Method: Designer Helper Design---suitable for those who are short on time, need professional design, or lack design experience.

Using a designer can save time and effort, and most pin suppliers offer free design services.

In just three steps, you can quickly complete a design while avoiding many design errors.

     ● Provide design ideas

     ● Receive artwork files

     ● Confirm design

In addition, you can find a designer you like through design platforms and freelance websites and commission them to design a pin for you.

Step 3- Select the enamel type

There are 2 main types of enamel pins—soft enamel and hard enamel. This is a type that many people tend to confuse, but the following comparison will help you make a better choice.

Contents  Soft Enamel Pins  Hard Enamel Pins
 Process characteristics  Concave and convex  Smooth surface
 Durability  Prone to wear and fading  Strong wear resistance 
 color  Brighter colors  Softer colors
 cost  Relatively low cost   Higher costs
Applicable Scenarios

Limited budget, mass production

Pursuit of quality and texture

Thickness and weight thin and lightweight

 thicker heavier texture

 Typical uses  Event commemorative pins, promotional pins, employee pins  High-end commemorative pins, honor pins, and military pins

Step 4- Decide on size, shape, material, and featured options

①How to choose the size of my enamel pins?

Pins come in sizes from 0.5 inches to 3 inches, but bigger isn't always better; getting the right size is key.

Common sizes are 1 inch, 1.25 inches, and 1.5 inches, which are suitable for most themed pins.

 

② How to choose the shape of my enamel pins?

When choosing a shape, consider design, practicality, and cost. Here are some guidelines for reference:

    ● Design: For complex patterns, irregular shapes are often chosen to directly match the design.

    ● Practicality: For comfort, small, regular shapes are more stable. Options include round, square, and heart shapes.

    ● Cost: Irregular, complex shapes are more expensive. For mass production, regular shapes are less expensive.

 

③ How to choose the material for my enamel pins?

Common pin materials include iron, brass, and aluminum alloys. The following factors can be considered when selecting materials.

    ● Budget: Iron and zinc alloys are suitable for low-budget, large-volume custom pins. Brass is suitable for high-budget, small-volume custom pins.

    ● Design: Brass is suitable for pins with complex designs.

    ● Use Environment: For outdoor use, wear resistance and fade resistance are important considerations; aluminum and stainless steel are recommended.

Iron and brass are used in most enamel pin customizations, taking into account the characteristics of each material. Just considering the above 3 aspects can help you choose the right material.

 
④ How to choose a special finish for my enamel pins?

To enhance the pin's design, enamel pin manufacturers often offer a variety of special finishes, including the following:

    ● Luminous: This allows the pin to glow in the dark.

    ● Pearlescent: This offers a pearlescent, mica-like finish and is a high-end, eco-friendly finish.

    ● Rhinestone: Custom rhinestones are engraved onto the pin to sparkle in the sun.

    ● Glitter: This gives the pin a shimmering effect.

These techniques can make the appearance, texture, and feel of the pin more unique. If you have a higher budget, choosing these special techniques can help you make a more exquisite pin.

Step 5- Select the right pin backing

 Pin Backing

Choosing a backing for a pin depends on where it will be worn. Below are some common backing options and recommended uses.

    ● Military Clutch: This is the most common, cost-effective, and securely fastened, making it suitable for most common event pins.

    ● Rubber Clutch: This is comfortable for children and suitable for promotional gifts and children's pins.

    ● Deluxe Clutch: This is exquisite, but more expensive, making it suitable for high-end custom pins.

    ● Magnet Backing: This type of backing is gentle on clothing and suitable for formal wear or delicate fabrics.

Based on the backing's characteristics, security, comfort, application scenario, and cost, choosing the right backing will be much easier.

The above backing styles are the most common, but there are also options like two deluxe clasps and two military clasps.

Step 6- Personalized packaging selection

pin packaging

Pin manufacturers often provide free plastic bags, which are ideal for large-volume custom pins.

However, plastic bags are not suitable for pins intended for sale in stores, collections, or prizes. Therefore, pin manufacturers offer a variety of upgraded packaging options.

Premium packaging can enhance the visual impact of the entire pin, but if you don't have any special requirements for packaging, the free polybag is the best choice.

Step 7- Calculate the cost and place your order

The final step in making pins is to calculate costs and place an order. While the above steps affect price, factors such as design, craftsmanship, materials, and packaging also play a significant role: quantity and shipping time.

The unit price of large-volume customized pins is lower than that of small-volume customization, and the price will vary with the quantity. Generally, an enamel pin manufacturer will have discounts for 100, 300, 500, and 1,000 pieces. Before placing your final order, look out for discounts on bulk orders.

The longer the production and shipping time, the higher the discount the manufacturer tends to offer, even up to 30% off, so if your order is not urgent, choosing a longer production and shipping time is a good money-saving tip.

III. Making custom enamel pins FAQ

①What machine is used to make enamel pins?

The pin production is often completed by the cooperation of multiple machines. The main machines are die-cutting machines, injection molding machines, baking ovens, polishing machines, UV printing, and mold engraving machines.

②Could you advise me top 3 enamel pin makers?

We offer three top-rated Enamel pin manufacturers, focusing on quality, price, service, and delivery.

 ● Vivipins: High-quality products, eco-friendly production processes, and fast delivery.

 ● GS-JJ: With over 20 years of manufacturing experience, offers free design services, no minimum order quantity, rush service and fast production and shipping.

 ● PinMart: Extensive production experience, a variety of customization options, and superior product quality.

③Can I make backing cards for my enamel pins?

Yes, you can display your pins through the backing card to help you better promote your brand. Many manufacturers offer this service, or you can use a business card company like Vistaprint to provide this service.

④ How much does it cost to make an enamel pin?

Many factors influence the price, primarily quantity and design. The more customized the quantity, the lower the price of the product. The price of a pin ranges from US$1 to US$5.

IV. Conclusion

The above guide gives you a comprehensive introduction to the pin production process and helps you solve the problems that arise when customizing pins. Making pins is an interesting process. As long as you have any ideas, join us and create more unique pin works together.

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