The Complete Guide to Custom Lapel Pin Backs

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Adeel Qayum

September 5, 2026
The Complete Guide to Custom Lapel Pin Backs

When creating a custom lapel pin, the choice and design of the pin backs and locking pins are equally important. A suitable pin back makes the lapel pin more secure, reduces the chance of it falling off, and protects clothing. While some display pieces use unbacked (flat-backed) lapel pins for easy attachment to display boxes or crafts, a sturdy and suitable backing is usually essential for everyday wear.

To help you choose the right backing for your needs, GS-JJ has compiled this guide, introducing 14 types of lapel pin backings, their characteristics, and suitable applications.

14 Different Types of Lapel Pin Backs

To understand what the different types of pin backs used for enamel pins are, they can be divided into five functional categories—ranging from standard everyday fasteners to advanced security clutches and non-piercing attachments.

Standard Option

The standard options include two of the most common pin backs used for custom pins: rubber pin backs and butterfly clutches. They are designed for standard pin sizes (1.1–1.2 mm / 18-gauge in diameter, 8–10 mm in length), helping keep the pin securely in place and prevent it from rotating during everyday wear, while being gentle on clothing.

 1. Rubber Pin Backs (Single/ Dual)

Rubber Pin BacksThe rubber pin backs are made of soft and flexible PVC, which is why they are frequently chosen when making custom enamel pins. The smooth surface does no damage to clothes, and the tight fit around the pin post helps to keep the pin firmly in place and decreases the chance of it coming off.

Best Uses: The best uses are casual everyday clothing (such as T-shirts, hoodies, and light blouses), clothes for children, school uniforms, ITA bags, and daily canvas totes.

Target Audience: Anime merch creators, school events, non-profit fundraisers, and budget-conscious bulk buyers seeking a high-quality free standard option.

Versatile Shapes and Colors: It comes standard with classic round caps in black and yellow, but is also available in a variety of colors—such as pink, orange, and purple—to match your pin design or brand palette, as well as in heart and star shapes. 

2. Military / Butterfly Clutch (Single/ Dual)

The pin-back design is based on the traditional industry standard and includes a spring-loaded mechanism with textured release tabs on either side; the surface finish also ensures that it integrates smoothly with custom pins.

How It Works: Squeeze the textured tabs on each side to retract the spring-loaded jaws. Place the clutch onto the pin and then let go. The jaws will then automatically lock themselves into the safety groove of the pin, securing the hold.

Butterfly Clutch

Best Uses: Suit lapels, corporate lanyards, silk ties, formal uniforms, conference name badges, and fabric pin banners.

Target Audience: Corporate HR departments, government and military agencies, exhibition exhibitors, and university alumni associations.


Should You Choose 1 or 2 Pin Backs?

The decision between using a single pin back or dual (two) pin backs comes down to pin size, shape, and weight balance.

 ● Single Pin Back (1 Pin): Best for standard, small, or round lapel pins (usually under 1.25").

 ● Dual Pin Backs (2 Pins): Essential for larger pins (1.5+"), wide/horizontal designs, and heavy metal pins to prevent pin spinning and keep the design upright.

 Dimension / Feature

Single Pin Back (1)

Dual Pin Backs (2)
 Recommended Pin Size

Small to Medium (< 1.25")

Medium to Extra Large (> 1.5")
Anti-Rotation / Anti-Spin

Moderate (may swivel if loose)

100% Anti-Spin Protection
Weight Support

Standard / Lightweight

Heavy-Duty / Multi-Layered
Best For

Round, square, small logos

Wide banners, long words, large art


Note: Matching the right post count depends on the exact surface area. Refer to our guide to picking custom pin sizes to compare real-world dimensions.

 

Advanced Clutches

The Advanced Clutches series is suitable for pin designs that require higher standards of sturdiness and usage scenarios. Compared to basic pin backs, this type of back uses a more robust structure and more durable materials. It helps the pin remain stable during daily wear while meeting the pairing needs of different styles and purposes.

3. Deluxe Clutch Pin Back (Single/ Dual)

Deluxe Clutch Pin BackFeatures a solid brass, chrome-plated metal clutch with a built-in spring safety lock. The operation does not require any additional tools. 

How It Works: Push the clutch onto the pin until it locks into place. To remove it, pull back the small top cover with your fingers to release the internal lock, then slide it off the post.

Best Uses: Thick leather jacket, denim vest, wool coat, and thick canvas backpack, along with high-end pins.

Target Audience: Members of motorcycle clubs, outdoor enthusiasts, independent pin artists, and collectors who wear pins on heavy coats or everyday bags.

4. Jeweller's Clutch (Single/ Dual)

Jeweller's ClutchJeweller's Clutch made from solid metal with a polished surface. It's a threaded or specialized internal clamping mechanism offering a firmer grip and a more streamlined, elegant look than standard butterfly clutches.

How It Works: Align the Jeweller's Clutch with the pin post on the back of the pin and press down to secure it. When disassembling, gently rotate or pull the clutch to remove it. If it is too tight, you can use a small tool to assist.

Best Uses: This style works well on silk, cashmere, and finely tailored wool garments, especially when the design features a wider pin with a horizontal logo or text. The double-button backing helps the pin sit neatly on the fabric and stay securely in place.

Target Audience: Corporate executives, gala and fundraising event organizers, private club members, and individuals wearing custom pins on high-end suits or fine knitwear.

5. Brooch Pin

Brooch PinThe pin has a metal welded to the back, along with a small protective cap. The long needle can easily pass through thick or multiple layers of fabric, while the sharp tip stays safely covered by the cap.

Best Uses: This pin works well with thicker winter clothing, such as wool coats, suit jackets, knitted scarves, and shawls, where a longer needle can pass through multiple layers of fabric more easily.

Target Audience: Winter fashion brands, country clubs, and independent artists specializing in vintage styles.

6. Safety Pin

Safety PinUnlike ordinary pin-style backs that require an additional protective cap, the pin clasp of the lapel pin, once closed, secures the pin tip within the clasp and completely covers it, making it safer to wear and suitable for everyday use.

Best Uses: Lightweight fabrics, temporary event sashes, ribbon pins, and children's clothing.

Target Audience: One-day conferences, school field trips, campaign rallies, and other event coordinators and non-profit volunteers

Non-Piercing Attachments

According to actual feedback from the uniform procurement industry, although the initial procurement cost of magnetic backing is slightly higher, it can effectively reduce wear and tear caused by long-term use since there is no need to punch holes in the fabric, thereby saving actual costs.

7. Magnet Backing (Single/ Dual)

Magnet BackingThis magnetic pin is composed of a flat metal plate attached to the pin and a separate round standard magnetic back. It avoids leaving pinholes while providing smooth standard magnetism.

How It Works: Place the pin on the outside of the garment, then place the loose magnetic disk on the inside of the garment directly behind the pin, sandwiching the fabric in between.

Best Uses: Delicate clothing (silk shirts, fine knitwear), office magnetic whiteboards, metal filing cabinets, and household refrigerators.

Target Audience: Office workers, exhibition staff, museum gift shop buyers, and daily commuters in elegant attire

8. Strong Magnetic Backing

Upgraded heavy-duty magnetic backing with two N35/N52 grade high-strength neodymium magnets embedded in a steel plate. The enhanced magnetic strength penetrates 3mm–5mm of thick fabric to securely hold heavy metal pins and prevent slipping.

Best Uses: Heavy fabrics (such as denim jackets, wool coats, leather vests), magnetic display racks, steel equipment, and metal plaques.

Target Audience: Buyers of high-end uniform employee badges, organizers of dinners and conferences, and members of motorcycle/riding clubs who wear badges on their heavy leather jackets.

Specialty Attachments

This section will create a custom pin-back button solution for special wearing scenarios. From hats to formal attire and dining decorations, helping pins achieve more diverse and flexible applications.

9. Hat Clip

Hat Clip The hat clip won't damage the fabric of the hat and is easy to clip and install. Reusable, low-key, and aesthetically pleasing.

How It Works: Clip the curved metal clip directly onto the brim of the hat. The tension of the built-in spring can securely hold the pin in place.

Best Uses: The brims of various types of hats, such as baseball caps, sun hats, bucket hats, beanies, and golf caps.

Target Audience: Golf championship organizers, sports fan clubs, streetwear headwear brands

10. Cocktail Picks

Precision-crafted with an extended 304 food-grade stainless steel spear welded to the pin back. Non-toxic, lead-free, and fully compliant with REACH, TSCA, and PAHs material safety standards.

Best Uses: Specialty cocktail decorations, appetizer skewers, dessert table decorations, and party table arrangements.

Target Audience: Hotels, bars, restaurants, and other catering services, event planning agencies, liquor brands, and wedding planners.

11. Cufflink Backing

Cufflink Backing

The bullet-shaped rotating pin back, composed of a solid metal column and a 360-degree rotating T-shaped rod, provides safe and reliable physical mechanical locking.

How it works: Rotate the T-bar until it is parallel to the bar and pass it through the cuff buttonhole. Then rotate the rod 90 degrees to securely lock the custom cufflink in place.

Best Uses: French cuffs, formal tailcoats, and business suit cuffs.

Target Audience: Corporate gift planners, menswear brands, and business professionals

12. Tie Bar Backing

Tie Bar BackingSpring-tension metal tie clips that tightly grip the fabric without damaging the weave.

Best Uses: Standard silk tie, woven formal tie, and uniform tie.

Target Audience: Uniform procurement personnel (police, security, aviation, hotel industry), civic clubs, and professional associations.

Lifestyle Accessory Converters

Retail cultural and creative products and IP derivatives data show that multifunctional conversion accessories (such as pin-to-keychain/magnet converters) can enhance purchase appeal, transforming pins originally meant for collection or wearing into everyday items, thereby expanding their usage scenarios.

13. Pin to Magnetic Brooch Converter

 Pin to Magnetic Brooch Converter This backing allows a pin-back badge to be converted into a magnetic pin without altering or damaging the original design.

How it works: Like fastening a regular clutch, push the adapter into the pin column until it locks into place. After installation is complete, the pin column is fully enclosed within the adapter, allowing the badge to adhere to any iron/steel surface.

Best Uses: Turn traditional pins into fridge magnets, office whiteboard decorations, file cabinet magnets, or no-hole clothing pins.

14. Pin to Keychain Converter

Multifunctional connection accessory, featuring a built-in locking clutch socket, high-durability chain, and sturdy metal lobster clasp. It expands the application range of standard pins in portable accessories while retaining the original functionality of the pins.

How it works: Insert the clutch socket onto the badge's metal pin until it is securely locked. You can turn a regular metal pin into a keychain.

Best Uses: Transform traditional pins into bag charms, keychain accessories, backpack decorations, and zipper pulls.

Target Audience: IP/anime brand creators offering two-in-one products (pins + keychains), badge enthusiasts hoping to acquire multifunctional badges, and souvenir sellers.

Quick Comparison: 14 Lapel Pin Backing Options

 
Pin Back Type
 
Security Level 
 
Comfort Against Skin 
 
Fabric Friendly 
 
Price Tier 
 
Best For 
 
1. Rubber Pin Back
 
★★★☆☆
 
★★★★★
 
★★★☆☆ (Requires hole)
 
$ (Free Standard)
 
T-shirts, kids' pins, daily canvas bags
 
2. Butterfly Clutch
 
★★★☆☆
 
★★☆☆☆
 
★★★☆☆ (Requires hole)
 
$ (Free Standard)
 
corporate uniforms, event lanyards
 
3. Deluxe Clutch Pin Back
 
★★★★★
 
★★★★☆
 
★★★☆☆ (Requires hole)
 
$$ (Mid Upgrade)
 
heavy coats, high-value pins
  
4. Jeweller's Clutch
 
★★★★★
 
★★★☆☆
 
★★★☆☆ (Requires hole)
 
$$$ (Premium)
 
fine knitwear, executive pins
 
5. Brooch Pin
 
★★★★☆
 
★★★☆☆
 
★★☆☆☆ (Larger hole)
 
$$ (Mid Specialty)
 
wool scarves, shawls, vintage collections
 
6. Safety Pin
 
★★★★☆
 
★★★☆☆
 
★★☆☆☆ (Larger hole)
 
$ (Standard)
 
ribbon pins, children's event badges
 
7. Magnet Backing
 
★★★☆☆
 
★★★★★
 
★★★★★ (No holes!)
 
$$ (Mid Upgrade)
 
silk blouses, suit lapels, fridges
 
8. Strong Magnetic Backing
 
★★★★☆
 
★★★★☆
 
★★★★★ (No holes!)
 
$$$ (Premium) 

 
heavy denim, leather vests
 
9. Hat Clip
 
★★★★☆
 
★★★★☆
 
★★★★★ (No holes!)
 
$$ (Mid Specialty)
 
sun visors, bucket hats, golf caps
 
10. Cocktail Picks
 
N/A (Food)
 
N/A (Food)
 
N/A (Food Safe)
 
$$ (Mid Specialty)
 
appetizers, dessert table setups
 
11. Cufflink Backing
 
★★★★★
 
★★★★☆
 
★★★★★ (Uses buttonhole)
 
$$$ (Premium)
 
tuxedos, executive gift
 
12. Tie Bar Backing
 
★★★★☆
 
★★★★☆
 
★★★★★ (Clamp style)
 
$$ (Mid Specialty
  
silk ties, woven formal ties, 

 
13. Pin Magnetic Converter 
 
★★★☆☆
 
★★★★★
 
★★★★★ (No holes!)
 
$$ (Mid Converter)
 
turning pins into fridge magnets & hole-free apparel wear
 
14. Pin Keychain Adapter
 
★★★★☆
 
N/A (Bag/Key)
 
★★★★★ (No clothing impact)
 
$$ (Mid Converter)
 
turning pins into bag charms, key rings & zipper pulls

FAQs

Q1: Can the Same Custom Pin Be Used With Different Types of Backings?
Yes! After the front design of many custom pins is finalized, there isn't just one option for the back. Brands can replace different backs based on the pin's positioning and actual wearing method.

Q2: Will welding heavy accessories (such as cufflinks and tie clips) leave noticeable welding marks on the front pattern?

As long as the base plate is of the appropriate thickness, the welded backing attachment will not compromise the appearance of the pin's front side. If the base plate is too thin, welding can leave marks or even cause the surface to become uneven; therefore, a thickness of 1.5–2.0 mm is typically chosen for such badges. Before you place an order, GS-JJ will help determine the ideal thickness based on the badge's size and the type of backing attachment, ensuring a smooth finish and preserving the integrity of the design.

Q3: Do strong magnetic pin backings pose any safety risks with pacemakers, smartwatches, or credit cards?

Yes, it is advisable to follow basic safety precautions when using magnetic pin backs. Powerful neodymium magnetic backings are safe and reliable for daily wear, but they should be kept at least 6” away from implanted medical devices like pacemakers and should avoid contact with magnetic stripe cards to prevent accidental demagnetization.

Q4: Which pin backing best prevents losing pins on heavy backpacks or leather jackets?

Deluxe Locking Clutches (or Allen-key screw locking backs) provide the highest physical security for high-value pins on heavy-duty gear.

Q5: What should I do if a deluxe locking pin back gets stuck?

Pull the top cap upward to disengage the inner ball-bearing lock while sliding it off the post, or use a thin pin-removal tool.

Conclusion

Selecting the right backing ensures your badge is secure, comfortable, and durable. If you are wondering where to buy high-quality pin backs and locking pins online, look no further than GS-JJ—your single-source supplier for factory-direct pin hardware, specialty clasps, and expert craftsmanship. Looking ahead, we remain committed to continuously exploring and developing even more backing types to support your future creative designs.

Have questions or want to explore every custom pin option? Contact our support team during business hours for a guaranteed response within 5 minutes and free 3-hour digital artwork proofing.

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